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Marketing - BBA Program

BBA with a Concentration in Marketing

The role of marketing within a given industry or firm is critical to its sales and delivering of services. Today's marketing career focuses both on the creative aspect as well as the management of delivering the product. Receiving a BBA with a concentration in Marketing from Concordia University will provide students with both the theoretical background and the practical knowledge of this discipline. Classes focus on orienting students toward careers in advertising, outside sales, and sales promotion.

Lee Pilz

For more information on the Marketing Concentration contact Leland Pilz, Instructor of Marketing, at or 512-313-5305.

Please see the links below for the courses to complete the Marketing Track:

Degree Plan Prior to 2013 (PDF)
Degree Plan Beginning 2013 (PDF)

Last updated on Nov. 10, 2015. Contact the Web Content Owner of this page.
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