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With the help of its fans, the 12 American Southwest Conference (ASC) volleyball teams combined to raise a record $4,386.00 for The Side-Out Foundation to help raise awareness of breast cancer research during the annual ASC Dig Pink Crossover Challenge weekends. Concordia raised $2,000, which was a league-best among the four host sites.
In four years, the ASC has collected more than $12,000 for The Side-Out Foundation.
“American Southwest Conference volleyball teams and fans have always been very supportive of The Side-Out Foundation's Dig Pink campaign,” said Amy Carlton, ASC commissioner. “The record-setting level of giving during the two ASC Dig Pink Crossover Challenge events this year allows our volleyball community to help continue important research and programs to fight breast cancer.”
The Side-Out Foundation Executive Director Rick Dunetz added: “The American Southwest Conference has distinguished itself by embracing the Dig Pink initiative on a conference-wide level. In four years, they have raised over $12,000, a reflection of their dedication and generosity. We are honored to work with them and we are grateful for their support.”
The ASC Dig Pink Crossover Challenges were held Sept. 21-22 in Austin, Texas (Concordia University Texas) and Alpine, Texas (Sul Ross State University); and October 5-6 in Belton Texas (University of Mary
Hardin-Baylor) and Richardson, Texas (University of Texas at Dallas).
During each tournament weekend, every volleyball player wore a pink accessory incorporated into their uniform. In addition, all coaches, athletics trainers, officials and table staff members wore a pink ribbon. Fans made cash donations and bid on Dig Pink prize packs, including tickets to the 2012 ASC Volleyball Championship Tournament.
“I think it turned out to be a very good event due to the fact that almost every person can relate to the hardships and trials that this horrible disease brings,” said Concordia Texas senior setter and captain Bianca Martinez, whose team helped raise $2,000.00 of the conference's total. “Our Dig Pink crossovers create a very warm atmosphere for giving and support because everyone's heart is open. This event brings teams together on and off court; it provides an opportunity to be united for a wonderful cause.”
The conference's volleyball roster includes Concordia Texas, East Texas Baptist, Hardin-Simmons, Howard Payne, LeTourneau, Mary Hardin-Baylor, Mississippi College, Schreiner, Sul Ross State, Texas-Dallas, Texas-Tyler and Texas Lutheran.
The Side-Out Foundation is a non-profit, charitable organization formed in 2004 that has provided over $5 million toward breast cancer research.
Its name underscores the purpose of the organization, to regain control over the opponent. Likewise in the war against breast cancer, the foundation hopes to enable women and men affected with the disease and regain control of their lives and live it to the fullest.
The Side-Out Foundation and Dig Pink information may be accessed online at www.side-out.org.